Save The Storks / For Every Woman
Save The Storks came to Honest Media in search of a national campaign. We jumped in first by commissioning a robust national research project that profiled Americans views on the subject of abortion. Through our findings we discovered a path that surprised us - there was a way to discuss this subject without the tired narrative of the pro-life vs. pro-choice debate. Once the brand messaging crystallized, we created the look and feel and handed them the foundation of a national campaign for their internal team to implement at scale.
“Every woman deserves the chance to know the full story.”
Save The Storks / For Every Woman
Save The Storks came to Honest Media in search of a national campaign. We jumped in first by commissioning a robust national research project that profiled Americans views on the subject of abortion. Through our findings we discovered a path that surprised us - there was a way to discuss this subject without the tired narrative of the pro-life vs. pro-choice debate. Once the brand messaging crystallized, we created the look and feel and handed them the foundation of a campaign for their internal team to implement at scale.
Based on a large scale quantitative research study that surveyed thousands of Americans that revealed the true position of Americans on the subject of abortion Honest Media created the FOR EVERY WOMAN campaign. FOR EVERY WOMAN is a movement that stands for women’s empowerment and education, and provides resources and support for every woman who is faced with an unplanned pregnancy.
Based on a large scale quantitative research study that surveyed thousands of Americans that revealed the true position of Americans on the subject of abortion Honest Media created the FOR EVERY WOMAN campaign. FOR EVERY WOMAN is a movement that stands for women’s empowerment and education, and provides resources and support for every woman who is faced with an unplanned pregnancy.
The team at Honest Media created the FOR EVERY WOMAN campaign to expand the voice and message of empowerment, education and vision Save the Storks has created. The campaign reimagined the brand, bringing it forward speaking to today’s young women and men.
The team at Honest Media created the FOR EVERY WOMAN campaign to expand the voice and message of empowerment, education and vision Save the Storks has created. The campaign reimagined the brand, bringing it forward speaking to today’s young women and men.
FOR EVERY WOMAN evolved the discussion around pro-life with a female-first mindset. The team at Save the Storks deployed the brand on digital and physical mediums.
FOR EVERY WOMAN evolved the discussion around pro-life with a female-first mindset. The team at Save the Storks deployed the brand on digital and physical mediums.
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