What began originally as “Global Outreach Day” has now grown into a collaborative effort to share the Gospel around the world that concentrates annually during the month of May. The team at Honest Media partnered with Go2020 (USA) to revamp the brand and launch LET’S GO—an activating, global content campaign across multiple digital channels. Honest Media created LET’S GO from the ground up. Honest Media created brand guidelines, messaging, visuals, video and strategy that set the table for a variety of assets, including a website, social content, partner kits, print materials and more were rolled out during the launch in May 2020.
What began originally as “Global Outreach Day” has now grown into a collaborative effort to share the Gospel around the world that concentrates annually during the month of May. The team at Honest Media partnered with Go2020 (USA) to revamp the brand and launch LET’S GO—an activating, global content campaign across multiple digital channels. Honest Media created LET’S GO from the ground up. Honest Media created brand guidelines, messaging, visuals, video and strategy that set the table for a variety of assets, including a website, social content, partner kits, print materials and more were rolled out during the launch in May 2020.
Visuals, creative framework and strategy set the table for a variety of assets. Creation of a new website, photography, messaging, partner kits, print materials and more were rolled out and carried through 2020.
Visuals, creative framework and strategy set the table for a variety of assets. Creation of a new website, photography, messaging, partner kits, print materials and more were rolled out and carried through 2020.
In the midst of the campaign, the COVID-19 pandemic ushered in a new set of habits and social practices. Our team worked to pivot the messaging and delivery methods of LET’S GO resources and tools, focusing on digital channels.
In the midst of the campaign, the COVID-19 pandemic ushered in a new set of habits and social practices. Our team worked to pivot the messaging and delivery methods of LET’S GO resources and tools, focusing on digital channels.
A partnership with the American Bible Society fueled the content of LET’S GO. ABS was founded in 1816 and is one of the United States’ leading authorities on the Bible.
A partnership with the American Bible Society fueled the content of LET’S GO. ABS was founded in 1816 and is one of the United States’ leading authorities on the Bible.
Honest Media created the Let’s Go Guide, a custom web app that offered daily inspiration for the duration of the campaign through video, blog and photography content.
Honest Media created the Let’s Go Guide, a custom web app that offered daily inspiration for the duration of the campaign through video, blog and photography content.
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