Elements of a brand’s honest story
Modern consumers are turned off by outdated sales tactics; they are much more nuanced and discerning in how they connect with brands and movements. They want to know more important things like, where the product was made and if the people who made it were fairly treated. They want to know the heartbeat of an organization and if the give-back strategy is real to their core or is just a bolted on marketing ploy.
We help brands and movements resonate with these felt-needs in intentional and authentic ways. To us it is not a marketing discussion, it gets into how and why they run their business.
What We Do
Social Strategy & Content
We begin our brand builds by commissioning in-depth research into identified markets. We partner with one of the largest research firms in the world to provide and unearth consumer insights that give us competitive advantage and confident footing to strategically anchor in.
02. Brand Foundation
The next step after research is to set your brand’s foundation. This is largely a business discussion identifying mission, vision, values, belief, voice and collective dream. Understanding your brand from this vantage point allows us to bring forward relevant brand messaging and visual style guides.
03. Audience Understanding
Once the brand foundation is laid, the next task is to understand your audience. One example of how we do this is through utilizing technology solutions like the Gloo Platform that allows us to see and know your ideal customer profile as well as find mirror profiles that match for rapid market saturation. Once we are able to “see” your audience we are able to meet them where they are and on the channels they are already frequenting.
04. Content Plan
Next, is planning for what you want to say. This might sound overly simplified but the task is to combine the Market Research, Brand Foundation, and Audience Understanding in smart and activating campaigns that serve you’re organizational and missional goals. It is not possible to have effective communications with out planning the year, quarter, month, and week.
The final step in our process is Production. It is one thing to be an effective strategist it is another thing to have executional chops to produce beautiful work. We pride ourselves on being about to produce beautiful work for the strategic directions we set.