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The True Focus of Design Thinking: Create the Best Possible Experiences

By October 27, 2016 No Comments

As a designer I am always looking for the best experience possible. Whether it is checking out at Trader Joe’s, opening a fresh bag of coffee, or using the navigation app on my phone, I am always looking for the best way to experience that interaction. This is the heartbeat of true design passion. Designers are not simply presenting something in a pretty way, design at its core is about solving problems for real people in a real world.

I have been a designer for 12 years now and what a wild ride it has been. Not only are you marketing and promoting yourself, but you are doing “reformational” work with you clients to help them see their situation from a different perspective. This dance of design business has taken quite some time to pick up and still it doesn’t always feel natural. In fact many times I think to myself, there has to be a better way to do this experience.

With the advent of the internet age, and the mobile revolution we have an opportunity to solve problems and create experiences that have never been possible before. As I have thought about the experience of working with and hiring designers, I am aware that interaction can be awkward at least or may not even make it over the finish line because of a number of unforeseen factors from both parties. As I have researched and contemplated this, I have discovered what I believe could be an incredible solution: Toptal Visual Designers

Toptal is an exclusive network of the top freelance software developers and designers in the world. Toptal has developed an innovative way utilizing the most modern tools to create a well designed experience for hiring and working with freelance talent. Both from the Hiring and Working side, their infrastructure and platform have created an elegant, beautiful and efficient solution in an area ripe for disruption. I look forward to joining the Toptal team to continue solving age old dilemmas through the power of design thinking. What Toptal has done with the process of hiring and working with creatives is telling of the ripeness of disruption in almost every industry in our economy. Head on over to Toptal to list your project and build a team to seize this opportunity together.


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